"Go To Jail, Go Directly To Jail, Do Not Pass Go,

Do Not Collect $200!"


Back in the day there were no sweeter words in the world. Your Monopoly opponent drew the dreaded Jail Card and had to sit out a turn while you gloated and scurried to advance your own agenda.







Sorry, kids, no longer will you experience that particular thrill of schadenfreude, at least while playing the updated Monopoly Empire, Own the World's Top Brands. According to Hasbro's website Mo-Emp's neatsy-keen features are:

Buy and trade the world's top brands and be first to the top!

Cool brand tokens

Fast, fun gameplay

Watch the Monopoly Empire towers rise and fall

Yes, kids, you can spend your increasingly rare free time striving for world domination through consumer products. How patriotic! And how much fun will you have watching those towers rise and fall? Lots, I'll bet, since you are probably too young to equate towers falling with the fruits of jihad. No worries, though, since we are talking fast, fun gameplay there will be no jail.  

That's right, a no-holds-barred quest for power with no pesky time-outs for bad behavior or bad luck. A dream come true.

Much as I would like remain on the soapbox about the ethical subtext of eliminating the Jail Card, I won't.  I have some sympathy for those traditional game makers who have to concern themselves with "snackability." New games, or versions of old favorites, have to be quick enough to play in the ten-minutes of downtime a child might have between etiquette lessons and vocabulary boot camp. (You can read more about this in the recent Wall St. Journal article Toys for Tight Schedules.)

Unless you owned the Monopoly set, you
 were never ever in a million billion years
going to get to use the Scottie dog or the
racing car. 

I have no nostalgia for those cute little Monopoly tokens of yesteryear, (oh, okay, maybe the iron), and even back in the day the plutocratic Monopoly Man was a bit dated.  The battle against product placement everywhere has everywhere been lost. Time-stressed multi-tasking is a way of life even for toddlers. We all live in Snack World.






But it seems a little sad that a lot of today's kids just don't have the time, even if they had the inclination, to loll about on an old blanket in someone's backyard and play Monopoly for hours. Yes, kids, there was a time when the phrase "drink the Kool-Aid" meant sugar-soaked fun, when sun tan lotion was meant to attract rays not repel them, and when "Go directly to jail," didn't sound like the tagline for yet another TV show.