Cinema Inferno

The first movie I ever saw in a theater was Alice in Wonderland (Disney not Depp).  In glorious color. It was awesome. I don't remember much about it, but my mother took me and, I think, my aunt, downtown to see it. I'm sure there was no buttered popcorn or Junior Mints in the experience because first, I would have been wearing a clean, starched, and ironed dress, and second, we lived in No-Candyland, except for the occasional Hershey bar my father would sneak in and split among us. No matter. What I didn't know about, I didn't miss. What I did know was that walking into that dark theater and seeing giant cartoons in front of me was pure magic. An American Cinema Paradiso.

Flash forward to 2013.  A new cinema has opened not far from my home.  I wish I could say that I am excited that the musty old multiplex has been renovated and that I look forward to visiting. But I can't. I fear this cranky old crone-nut is not  Showcase Superlux material. The cinema is part of the swanky new "lifestyle complex," The Street At Chestnut Hill, and, apart from my general lack of interest in lifestyle complexes, there is a reason I won't be experiencing the Superlux Experience any time soon.

Not that Superlux has absolutely zero appeal. Even if management can't guarantee that every flick features Superlux Story, Acting, or Direction, I might have been persuaded by the Superlux Seats which recline and have footrests,the Superlux Technology with state of the art bells and whistles, the Superlux Carpeting with no gum stuck to it, and the Superlux Restrooms which must boast red carpet amenities and nary a wad of sodden toilet paper to sully their Superlux Floors.

But the Superlux Experience has one big Superlux Feature that turns it into Cinema Inferno.

It's not  the admission price tag which tops out at a hellish $28, although I do admit to a bit of sticker shock since the last movie I went to cost $7.50.  And, no that wasn't in the year ought-five, it was last Friday evening.  

It's not even the circles-of-hell tiered system of admissions--Lux Lite (a mere $20) and Superlux--with their different levels of cushiness and service, like a plane. (There doesn't appear to be a Geezer Discount, which in and of itself isn't the deal breaker.)

No, It's the diabolical Superlux Food and Beverage Service. Yes, service.  Superluxians can order food and drink right without getting off their Superlux Tushes--and it will be delivered to them by black-clad waitrons at any time. Yes, any time, including during the movie.

Won't that be exciting? Watching all those servers stumbling around with trays full of $9 Margaritas and micro-brews, instead of watching the screen?  Smelling the delightful aromas of appetizers ($8-16) wafting through the auditorium? Hot dog! Every film will be "Smell-o-Vision." (If you want a chuckle, click the link to find out how that technology worked out.)  Will they suspend service at crucial moments? Or will you listen to the big reveal or the deathbed confession over the sound of  "Which one of you ordered the Thai rolls?" I have been both audience and performer in smallish theaters, and I can assure you that someone chowing down a Carnivore's Delight pizza or digging into a mound of malodorous take-out is quite the, um, Experience.  And it ain't Superlux.  Not to mention the to-ing and fro-ing which I would find mighty distracting.

If you create an atmosphere of a cocktail lounge happy hour, no matter how upmarket, how do you think the patrons will behave? Like people who are there to be absorbed in the movie? Or people who are out to par-tay? Will there be Superlux Cones of Silence to drop around them? Or do the waitrons double as bouncers?

I understand the commercial impulse behind all this. There is nothing wrong with wanting people to leave their comfy caves and spend money in your entertainment establishment.  I hope people have a rip-roaring good time and that they feel their triple-digit evening at the movies is worth it. I hope that no one has a plate of pulled pork dropped onto a silk blouse or wind up with a lapful of brewski. I hope that "Sh-h-h" doesn't escalate to "Shut the %@#* up!"

But I won't be there to find out. I recently figured out how to operate the remote controls for the superlux technology that has stood idle here in Trousertown for many a year,  I am more than happy to lounge around the den where the only Smell-O-Vision is the scent of pine trees and the ocean. Where I can loll shoeless, clutching my beverage of choice. Where I can unapologetically binge-watch "Game of Thrones" and "Breaking Bad" and "Duck Dynasty." Best of all? No Cones of Silence will ever be required.